Position: Newsletter Manager

Position: Newsletter Manager

Position Reports To: Content Head

Responsibilities:

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with community via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
  • Excellent written communication skills in English language
  • Work closely with the content and events team to create an excellent automated response for main campaigns and projects
  • Graphic design, slow motion animations and video editing skills are a major plus

 

Requirements:

The STYLVO Newsletter Manager will work within the Communications team under the Content Head to source material, write, edit and product our weekly newsletter. A strong understanding of E-Newsletters and an eye for detail are essential The ideal person for this role must have an interest in the creative space and Africa, with a deep desire to learn, build and grow the creative ecosystem through our community. We prefer a person who is truly passionate about digital media, hungry for growth and able to deliver on assignments and can learn quickly.

 

 

Requirements include:

  • Proven work experience¬†as an Email marketing manager or Digital marketing specialist
  • Hands on experience with Mailchimp or HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • Certificate in Marketing/Sales or relevant field a plus