With the over saturation of style and beauty blogs, it can be challenging to become a household name with blogging enthusiasts. But when your natural curls, your effortless style and your signature smile is the star of the show, the rise to notoriety can be seamless. Cynthia Andrews, of Simply Cyn, is a veteran in the blogging & influencer industry providing inspiration to both those that love her personal style and those that aspire to become influencers on their own digital space. Like others, I’ve been swooning over Cynthia’s personal style and luscious curls since her Addicted to Etsy days.
Not only has her consistent and effortless digital voice been an inspiration to me, but also motivation for other African bloggers who aspire to develop a blog on a platform that reaches beyond their local communities.
1. What inspired you to start blogging?
I was looking for a creative outlet and blogging turned out to be a great way to share my likes, loves and discoveries.
2. Your blog went through an evolution from showcasing Etsy brands to becoming a successful personal style and lifestyle blog, do you think an evolution is typical and necessary for a blog to become successful?
I think evolution is to be expected, we grow, we change, we learn, we improve, [and] we pivot. I also think because blogs tend to be quite personal, they end up being a reflection of where we are in our lives. I think it’s great to be able to take your readers along on that kind of journey.
3. What is the hardest part about blogging?
Finding the time, especially if it’s not your only gig. I would say finding the time to put forth your very best and not just filler material.
4. Nowadays, we hear of many bloggers and influencers transforming their blogs into businesses, what tips do you have for someone who is looking to transform their blog into a profitable business?
Be ready to put in the time and work. Collaborate with like minded folks, leverage other social media platforms like Instagram, Twitter, Snapchat. Be clear about your platform and never shy away from reaching out to brands if you believe you have sown something of value to offer them.
5. What has been your favorite brand collaboration thus far and who do you aspire to work with in the future?
I love to travel, so anytime I get to collaborate on a travel feature be it with Eurail or hotels like the Royal Mansour in Morocco. Those are my faves.
6. In the past, being a certain professional was highly sought after in the African community, now there seems to be a common embrace for the African creative, as an attorney and style blogger, how has blogging affected your career or vice versa?
I think blogging has given me even more confidence in my career as an attorney. I have to say when I started there was a feeling that not many people in my African community understood what I was doing or why. Thing is, most people are multidimensional, we don’t have to be just one thing.
7. How has your Cameroonian roots influenced your creative identity?
I am more culturally aware, I feel like a global citizen. I am more open to the new and the different.
8. You post on your blog pretty frequently, what do you do to rectify periods of creative drought?
I take a mini-break. Not everyone can afford to do that, but it’s important to me. If you put good stuff out there, your audience will return, hungrier than ever.
9. What is a major fear you are working on conquering at the moment.
10. If you could go back in the past 5 years and change something, what would it be?
I would speak up more. I’ve always been scared to displease or to be unpleasant or not liked and so would bite my tongue.
11. What icon, past or present, would you like to shadow for a day?
I would love to shadow my mum in the early 80’s when she really started her career. She is such a boss and so inspiring to me.
12. Sometimes you feature your husband on the sly, who appears to be a dapper man, does his style influence yours?
13. If you could shop in a celebrities’ closet, who would it be?
14. What message would you put in a time capsule that would be opened 10 years from now?
Choose to be happy!
15. What advice would you give a woman in her 20’s who aspires to be like you?
Aspire only to be the best version of yourself and I promise that will be pretty badass.
1. Snapchat or Instagram? Instagram
2. Great Hair or Great Skin? Great skin, you can fake great hair
3. Morocco or Mozambique? Morocco, haven’t been to Mozambique, so no shade.
4. A Night In or A Night Out? Night in, always.
5. Makossa or Skelewu? My dear, which one is Skelewu? Nah, just kidding. I have to represent Cameroon, Makossa, grew up on it.
About the Writer:
Bisola is a content creator, event & graphic designer and marketing manager. One of her passion projects is, Gidi & Pearls, a Nigerian-American’s guide to living a beautiful, culturally-inspired life. When she’s not blogging, styling intimate soirees, creating on her Mac or guiding the marketing team at BCG Events, you can find her reading the Bible, daydreaming on Pinterest or binge watching her favorite Youtube influencers while sipping on a cup of green tea. Follow her at @Gidiandpearls everything (Pinterest, Instagram, Snapchat).
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